JAGUAR XJ 2020

During my internship within Jaguar Advanced Design I was tasked with coming up with a sketch theme for the future XJ. 

The design study was to understand Jaguar's heritage, however avoiding 'retro' styling and coming up with a fresh and compelling large sedan to compete directly with Tesla Model S and Mercedes S Class. Using simple and strong proportions to help the car have muscle and presence compared to the competitors.